Bill Whitcomb, 1997
XIII. Law of Personification
Any concept, force, object, or phenomena may be considered to be alive, to have a personality, to be an entity.
Corollary of Personification
(Law of Invocation and Evocation)
Any concept, forces, or objects which manifest as entities can and should be treated
as real beings. These beings (patterns) can also be viewed as objectified aspects
of ourselves, but it is useless (perhaps even dangerous) to take this attitude while
actually dealing with them. Do not be fooled just because something is only the
personification of a pattern of energies. You can be described this way, too.
The Law of Personification can be seen more clearly in the study of Runes. Anyone who is truly into the study of the Runes will tell you they are living entities. They are intelligent in a way that gives them much of their power. They are revered and respected by the people who work with them.
So when you are working with symbols, concepts or objects show them respect because all of your effort and energy may very well have done their work in creating a magical entity.